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Our Story

Our Story

James River Equipment was founded in 1977 when the Romer Family purchased their first John Deere dealership in Virginia. Under the leadership of Mark Romer and more than 40 operational partners, James River Equipment has grown to over 40 locations throughout Virginia, North & South Carolina, and West Virginia.

The combination of our experience, culture, and focus on customer service has resulted in James River Equipment becoming one of the most distinguished and widely respected John Deere dealers in the country. Our steady growth in service, rentals, parts, and sales is a direct reflection of the loyalty of our customers and our increase in the variety of products we offer. To our current customers, thank you for your business.  To our prospective customers, we look forward to getting to know you and introducing you to the James River Experience.

EQUIPMENT PARTS

James River Equipment's parts departments are ready to go above and beyond to keep your machines running. Minutes mean dollars, and James River is here to minimize your downtime. By keeping parts in stock throughout Virginia, the Carolinas and West Virginia, our parts teams are ready to deliver the parts you need when you need them.

Our key to success? Active listeners and intuitive problem solvers. It's all about the people that are there to support you. Now, with Online Ordering through MyDealer, we make our parts solutions available 24/7.

ORDER PARTS ONLINE

EQUIPMENT SERVICE

James River Equipment understands the urgency of having your mower back to keep your lawn in pristine condition and your excavator moving dirt to meet your project deadlines. Great service depends on quick diagnosis and expert technicians to perform the service when you need it, which is our specialty.

James River technicians are equipped and ready to get your equipment running quicker than ever. With technology like remote diagnosis tools, we are here to keep your equipment running for the long haul. Visit our Service page to schedule your service today!

REQUEST SERVICE

EQUIPMENT TECHNOLOGY

As the saying goes, work smarter, not harder. Whether you are on the farm or at the jobsite, you know that every minute matters. Equipment technology is here to help you conserve passes in the field, reduce idle time for your fleet, and so much more.

James River Equipment offers a wide selection of technology solutions. From integrated construction equipment technology to precision farm technology, we have the tools that will give you the power to get the job done quicker and more profitably. Check out our Technology Solutions today.

VIEW TECHNOLOGY

START A JOHN DEERE CAREER
WITH JAMES RIVER EQUIPMENT

James River Equipment is always looking for people with the desire to help customers. The combination of our experience, culture, and focus on customer service has resulted in James River Equipment becoming one of the most distinguished and widely respected John Deere dealers in the country. Since 1977, James River Equipment has been providing outstanding products and services to farmers,  businesses and homeowners. As we grow, we'll need people ready to grow with us. Learn about our career growth paths and our technician school sponsorships!