About Us

About Us

James River Equipment is a full-service equipment and tractor dealership dedicated to the needs of our Agriculture, Construction and Forestry, Commercial and Residential customers in Virginia, North Carolina and South Carolina. Our services include equipment sales, parts, service, and rentals. With 29 locations and over 100 field service vehicles, we’re here to help you when you need it and to keep you going!

Our History

The history of James River Equipment dates back to the 1920s and Holly, Colorado. Rudolph Romer, great-grandfather of Mark Romer, the president of James River Equipment, opened a John Deere dealership there in 1926. The dealership prospered in spite of the depression, largely due to the people and their commitment to the customers. The foundation of offering quality products and supporting them with exceptional customer service expanded eastward in 1977 when the Romer family purchased a dealership in Virginia and, hence, James River Equipment was born.

Under the leadersRomer Parade Imagehip of Mark Romer, James River Equipment is 28 locations strong and growing to support the equipment needs of our customers across Virginia, North Carolina, and South Carolina. Mark continually reinforces his philosophy that "It is ALL ABOUT THE PEOPLE and ALL ABOUT RELATIONSHIPS!" This core culture has allowed James River Equipment to continue to expand and has spurred our success over the past 30 years.

The people working at James River Equipment are what make the business successful. Rather than take a "big box retailer" approach and decide inventory for each store at a corporate office, the individual locations control inventory to meet the needs of the surrounding community. Parts and service are handled thJames River Equipment's Mission Statement Imagee same way: “What do our customers need?”

The result is a growing business that has been recognized with the John Deere Partners in Excellence Award four years running. Only two other dealers have won this award four consecutive years, and one of them is the Romer business in Colorado. The growth in sales, rentals, parts, and service is a direct reflection on our loyal customers.

We want to be a partner in your growth in the years to come. We assure you that we will be flexible, aggressive, and attentive in our pursuit of a partnership based on quality and satisfaction.

We are here for you, here for life!



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