2nd Annual Rocktoberfest a Success!

2nd Annual Rocktoberfest a Success!

The customer appreciation day featured vendors, great food, amazing door prizes, and John Deere equipment
On October 29, James River Equipment partnered up with Rockingham Redi-Mix, Rockingham Steel, Wilson Ready Mix, and others to present the 2nd Annual Rocktoberfest. Over 450 participants enjoyed dinner, live music, fellowship, and a competitive equipment rodeo second to none. Event participants demonstrated their backhoe and compact excavator skills, and tested their mettle on our tricky obstacle course on a John Deere 244J. Other featured equipment included the new John Deere 672GP Grader and 524K Wheel Loader, and the robust Hamm HD90 Oscillating asphalt roller. All in all, a wonderful time was had by all, and we appreciate the opportunity to participate!

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