Feed

James River Equipment currently delivers to the COLONIAL DOWNS Racetrack in New Kent, Virginia. Call Karen, our Equine Specialist, for more information about feed, supplements, and horse care products.

7761 RICHMOND ROAD, TOANO, VA 23168
757-566-1750

TIMOTHY GRASS HAY and ALFALFA / ORCHARD GRASS HAY are available!!!

Purina® Horse Chow#100® horse feed is a complete feed for active pleasure horses. Containing highly digestible energy, protein, vitamins, minerals and roughage, Horse Chow #100® offers consistency in your horse's diet. As a complete feed without need of hay or pasture, it offers a practical and economical way to feed your horse.

Feed Form: All Pellets

Recommended For: Horses in their middle years that range from active pleasure to easy keepers.

Purina® Horse Chow #200® horse feed is a complete feed for performance and show horses as well as breeding horses. As it is a complete feed, hay is not required to supplement the horse's diet simplifying your feeding routine and offering consistency in your horse's ration

Feed Form: All Pellets

Recommended For: Performance and breeding horses.

For light to moderately worked horses . . . Purina® Omolene® Horse Feed delivers consistent, superior quality that helps keep your horse looking great.

Omolene #100® Horse Feed is an incredibly palatable diet and when fed as directed, provides 100% of the required vitamins and minerals. Instead of using straight cane molasses which is high in sugar, Purina® Omolene #100® Horse Feed contains a unique blend of molasses and soy oil for a higher fat molasses that horse love to eat.

Feed Form: Mixed Grains

Recommended For: Horses in their middle years that range from active pleasure to easy keepers.

For performance, breeding and growing horses. . .Purina® Omolene #200® Horse Feed contains the Purina® Amplify® Nugget, a patented, high-fat, extruded particle that contains a proprietary blend of vegetable oils, flax seed and rice bran for an optimal fatty acid profile. Instead of using straight cane molasses which is high in sugar, Purina® Omolene #200® Horse Feed contains a unique blend of molasses and soy oil for a higher fat molasses that horse love to eat.

Feed Form: Mixed Grains and Extruded Nuggets

Recommended For: Performance, breeding, mares in foal, lactating mares and yearlings.

For foals and lactating mares being fed with their foals . . .Purina® Omolene #300® Horse Feed contains the Purina® Amplify® Nugget, a patented, high-fat, extruded particle that contains a proprietary blend of vegetable oils, flax seed and rice bran for an optimal fatty acid profile. It also contains a blend of amino acids and polysaccharides as found in mare's milk for optimal muscle growth and bone development in foals. Omolene #300® Horse Feed also provides additional protein and calorie requirements for lactating mares.

Feed Form: Mixed Grains and Extruded Nuggets

Recommended For: Lactating mares, sucking foals and weanlings

For competition and breeding horses with roughage built-in . . . Purina® Omolene #400® Horse Feed contains the Purina® Amplify® Nugget, a patented, high-fat, extruded particle that contains a proprietary blend of vegetable oils, flax seed and rice bran for an optimal fatty acid profile. It also contains a high amount of loose beet pulp shreds as an excellent source of fermentable fiber for slow release energy. Omolene #400® Horse Feed contains no barley, oats or alfalfa making it ideal for horses that are heave prone or allergic to dust and mold found in hay and other foodstuffs.

Feed Form: Beet Pulp, Pellets and Extruded Nuggets

Recommended For: Adult maintenance, performance and breeding horses.

For hard-working and endurance equine athletes . . . Purina® Omolene #500® Horse Feed contains the Purina® Amplify® Nugget, a patented, high-fat, extruded particle that contains a proprietary blend of vegetable oils, flax seed and rice bran for an optimal fatty acid profile. Omolene #500® Horse Feed features a blend of fat, fermentable fiber and soluble carbohydrates for the equine athlete that needs to perform at their very best over the entire length of an event. It also contains loose beet pulp shreds as an excellent source of fermentable fiber for slow release energy.

Feed Form: Mixed Grains and Extruded Nuggets

Recommended For: Competitive equine athletes and other hard-working horses

Purina® Ultium® Competition Horse Formula is designed for world-class equine athletes, allowing them to compete at their highest levels. Ultium® Competition Horse Formula delivers a concentrated amount of energy to these working horses, by distributing this energy over several different sources (vegetable oils, beet pulp and a proprietary mix of other sources). Because this feed is energy dense, less feed is required for maintenance of body condition when compared to feeds with lower energy density, such as straight grains. Ultium® Competition Horse Formula delivers mental focus and manageability, quick recovery and muscle repair, prolonged stamina, a strong top line and less digestive upset.

Feed Form: Pellets and Extruded Nuggets

Recommended For: Competitive equine athletes and other hard-working horses

Purina® Ultium® Growth Horse Formula is a super-premium, high-fat, high-fiber horse feed researched and formulated specifically for broodmares and young growing horses. Backed by scientific research spanning over four years monitoring and measuring growth curves, body condition, joint health, activity levels, blood work and more, this unique, industry-leading nutrition supports the development, growth and adaptive physiology necessary to produce a strong, healthy, athletic horse.

Feed Form: Pellets and Extruded Nuggets

Recommended For: Mares in foal, lactating mares, sucking foals, weanlings, yearlings and two-year-olds up to skeletal maturity

Performance nutrition for the winning racehorse . . . On today's racetrack, seconds mean the difference between 1st place and "also ran". Equine athletes must have high-quality nutrition, scientifically formulated to give the race-ready edge that will allow them to move ahead of the competition. Race Ready® Sweet Feed from Purina® does exactly that. Purina® Race Ready® Horse Feed provides the calories required for top speed and endurance from three different energy sources: fats, fibers and soluble carbohydrates. A highly digestible, energy-dense feed, Purina® Race Ready® Horse Feed maximizes performance while minimizing the opportunity for digestive upset.

Feed Form: Mixed Grains and Extruded Nuggets

Recommended For: High performance horses needing speed and endurance.

Let James River Equipment be your Purina Horse Feed provider. We are conveniently located just west of Williamsburg in Toano (off I-64 on Route 60).

GOAT
Bring Your Kids Up Right

Do you enjoy dairy goats for the milk they produce, raise meat goats for an income source, exhibit your finest "stock" on the show circuit, or simply enjoy these curious and friendly creatures as a family pet? Different goats can benefit from different diets, which is why Purina Mills offers a variety of formulas. For decades, we’ve been carefully studying goat nutrition and collaborating with universities and breeders. Needless to say, it takes much more than grass and table scraps to help your goat be the best he can be.

Each of our formulas provides all of the essential nutrients for growth, maintenance and reproduction. And when you buy a Purina Mills® goat product, you can rest assured that it contains only the freshest, finest ingredients.

Let the PURINA MILLS Experts at James River Equipment assist you will all your Goat Feed needs!
SWINE

POULTRY

Purina Mills SunFresh Recipe Poultry Feed

For more than 100 years Purina Mills® has been helping people raise poultry. In fact, poultry feeds were among the very first products we sold. For fresh eggs to farm-raised chickens, our customers have always depended on us to provide products that would help ensure the health and well-being of their flocks. Through the years they've looked to Purina Mills for quality feeds, value, and of course, optimum production.

Since the establishment of the Purina Mills® Nutrition Center in Gray Summit, Missouri in 1926, our nutritionists have been conducting extensive studies in poultry feeding and management. That commitment to provide the very best in poultry nutrition continues today. As a result of our latest efforts we have developed a line of natural premium poultry feeds specifically designed for family flocks. We call it SunFresh® Recipe, because nothing but the highest quality sun-grown grains and plant proteins go into these poultry feeds. That means your birds receive the safe, healthy goodness and fresh taste they deserve.

It's the SunFresh® Recipe that makes the difference! We take NATURAL to a whole new level. It's right on the package.... Purina Mills® Certified Natural. That's our guarantee that we make these premium poultry feeds using only the highest quality natural grains and plant proteins possible. This is superior nutrition, made from only top quality, natural ingredients and free from all animal proteins and fats so you can raise your birds the right way-the SunFresh® way!

Let the PURINA MILLS Experts at James River Equipment assist you will all your Poultry Feed needs!

FISH & AQUATICS

The pleasures that a pond bring are numerous. Whether you fish, boat or simply enjoy a quiet walk at the water’s edge, you probably already know that your pond is a living part of the natural landscape.

You, however, may not know that you can play a vital role in enhancing the vibrancy of that life. By taking the time to understand the basic dynamics of your pond’s health, you can gain valuable insights that will protect this treasured resource and improve upon it.

Click the link above to the Purina Mills Fish/Aquatics web site which will help you gain a basic understanding of current pond and fish management techniques that will help ensure that your pond will remain alive and thriving for many years to come.

Let the PURINA MILLS Experts at James River Equipment assist you will all your Fish and Aquatic Feed needs!

RABBIT

Is your rabbit a “fierce” competitor on the show circuit, or simply a beloved family pet? Different rabbits can benefit from different diets, which is why Purina Mills offers a variety of formulas. For decades, we’ve been carefully studying rabbit nutrition and collaborating with breeders. We can tell you, it takes much more than lettuce and carrots to help your rabbit be the best he can be.

Each of our formulas provides all the essential nutrients for growth, maintenance and reproduction. And when you buy a Purina Mills® rabbit product, you can rest assured that it contains only the freshest, finest ingredients with no fillers, preservatives or artificial colors. It's the Natural AdvantEdgeTM!

Let the PURINA MILLS Experts at James River Equipment assist you will all your Rabbit Feed needs!

WILDLIFE
Purina Mills Deer Chow

It's a mid-fall day and you have been sitting in the tree stand or duck blind since four a.m. If you are lucky…you get a glimpse. Get on the trail with us and see how Purina can help improve your chances...and bring more excitement to your wildlife experiences!

Probably the most important consideration for someone who wants to manage the deer and/or elk on their property is to give them a quality place to live. They need 3 basic things to survive and thrive: (1) Food; (2) Water and (3) Cover. If these three things are not readily available, the deer and elk will not be attracted to the area or if one or more of these critical factors are either absent or in short supply they will go elsewhere in search of what they need. The weeds, shrubs, trees and grass in the habitat not only serve as hiding cover for the deer/elk but since they both are ruminant herbivores (plant eating animals) these plants are their only food Purina Mills Game Fish Chow

sources. Sometimes Mother Nature does not cooperate and supply all the right climatic conditions to produce all the food needed for optimum reproduction and antler growth.

Land managers and wildlife biologists have known for many years that nutrition is one of the most critical factors that affect not only the reproductive success of deer and elk but also how large the antler grows. A buck or bull can have the best genetics in the world but if he does not get optimum nutrition during the antler growing cycle he will not grow his best set of antlers. This is why both antler growth and reproduction suffer during a drought or following a hard winter. This is the reason why many land managers have become very interested in supplying supplemental nutrition especially to their deer. They know that most years Mother Nature does not supply all the nutrition necessary for maximum productivity of the deer and elk on their property.

A properly designed and implemented supplemental feeding program will make up the gaps in nutrition that often occur when habitat does not supply all the nutrients needed for healthy and productive deer, elk, game fish and game birds.

Purian Mills Deer Block

Purina Mills started doing wildlife nutrition research over 50 years ago and we are committed to helping you manage the habitat and the wildlife on your property. Our AntlerMax deer and elk feeds and Game Bird Chow diets are regionally formulated so they meet the nutritional needs of the deer, elk and game birds in your area, regardless of where you live. Our multi-particle, extruded Game Fish Chow product has particles that will both sink and float...making it the perfect feed for all size fish in your pond.

See for yourself, our passion for animals...our commitment for ultimate nutrition…it's Purina for Life!

CATTLE & DAIRY

SHOW CHOW
Purina Mills Honor Show Chow