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Ashlee Little’s Not so Little Dream

Ashlee Little had many dreams growing up, and let’s just say most of them weren’t that “Little” at all. Initially...

Ashlee Little In-action Photo

Ashlee Little had many dreams growing up, and let’s just say most of them weren’t that “Little” at all. Initially she wanted to be a nurse, then changed her mind to become a teacher. With that she went to college and got her teaching degree, and taught for several years. Now she works as the accountant and bookkeeper for Little Logging Inc., where she has learned what it takes to make a successful logging business.

Before meeting her husband, Michael Little, she was unaware of what logging entailed. But when Michael decided to start their own logging company when their first child was just eight months old, Ashlee knew she would grow into a woman of vast knowledge and understanding of the industry. She started keeping the books part-time while maintaining a full-time teaching position, but after their third child was born she decided it was time for a change. She left teaching and went to work full-time in their family business.

Little Logging Inc. is located in Oakboro, NC, and to the Little’s benefit there aren’t many other logging companies in this town. They started their family business in 2007, and they have grown and learned a lot in the 14 years since they started. In addition to the accountant/bookkeeping duties for their company, Ashlee orders parts, works with the JDLink systems, maps the distance from the mill to the job sites, and many other logistics duties to help keep her husband in the woods and working efficiently.

As a young company, when they started they only had one logging crew that included one skidder, one buncher and one loader. With smart and steady growth, Little Logging grew from one crew to two as the company expanded. With two crews and a growing reputation, they became busy and by 2017 were able to include a chipper into each crew as well to expand their capabilities. The company continues to maximize its efficiency by working to better understanding their machines and their capabilities.

Through Ashlee’s perseverance in research, she has found their company many great vendors to work with, including James River Equipment. Because of her degree and experience in teaching, she has harnessed her communication skills to work with others efficiently and professionally. When they were just starting the company many vendors were wary about partnering with such a new logging company with no reputation. She was able to help win them over and has continued a healthy relationship with their vendors since their humble beginnings. Ashlee has also worked to gain more business for the company by constantly continuing her research and developing more business contacts.

Little Logging is a family business, and with having four kids, they plan to keep it that way. Their oldest child, 14, is a boy, and he says he wants to one day do what dad does. Their young seven-year-old daughter also wants to go “work in the woods with her daddy,” Ashlee said.

James River Equipment is happy to have partners like Little Logging Inc., and we wish them many years of success in the logging industry. We believe in small businesses and the ability of women to push the limits of the logging industry every day. Ashlee strives to push her kids towards their dreams so they may one day reach their goals and passions just like she did. She wants them too, to have a “not so Little dream.”