Did you know...The "leaping deer" trademark first appeared in 1874?

posted on Saturday, December 10, 2011 in Blog

The first version of the “leaping deer” trademark appeared in advertising for John Deere in 1874. The trademark using the leaping deer was registered two years later in 1876. Did you know that the original trademark represented a type of deer common to Africa and only in future trademarks was the North American white-tailed deer portrayed?  John Deere was well established in Moline by this time. The company was producing more than 60,000 plows a year, which were commonly referred to as ‘Moline plows’ because of the factory location. Obviously, there was a need for an official registered trademark. The trademark went through many revisions over the next 125 years. Do you know when the leaping deer went from leaping down to leaping up?