James River Equipment Locations


John Deere Day / Drive Green Event 2014

                                          A Special Thanks, To Everyone Who Attended!



  Photographer  -  K Ulmer Photography



                                                Deere Season

D140 Lawn Tractor - $100 Off

X304, X324, X534, and X700 Series, $400 and More Off, 4 Wheel Steer models.

Z645 Ztrack $100 Off 

$1300-$3300 Off Commercial Z-TRACK Mowers             0% Interest for 24 months, or 3.9% for 60 months

$500-$2000 Off Gators                                                        0% Interest for 36 months, or 1.9% for 60 months

$1200-$5400 Off Compact Tractors 
$500-$1000 Off Purchase 2nd John Deere Implement      0% Interest for 60 months, or 1.9% for 72 months




As of July 1st, 2012 WHITESEL BROTHERS INC, a John Deere agricultural and C&CE dealership in Harrisonburg and Edinburg, VA, merged with JAMES RIVER EQUIPMENT. We are very excited to have them become a partner in our growing organization. Whitesel Brothers has deep roots in the Shenandoah Valley farming community dating back to 1880. The same folks who have provided the exceptional customer service that made Whitesel your dependable, long term, and trusted source for John Deere products and service will continue to greet you at the door and take care of your equipment needs.

James River Equipment - Harrisonburg is very pleased to now offer JOHN DEERE Skid Steers, Compact Tract Loaders, and Mini-Excavators! Stop by and check out these work-horse machines...


Location Specials

  • 1332 Garbers Church Rd
  • Harrisonburg, VA 22801
  • Phone: (540) 434-4457
  • Fax: (540) 434-4456
  • » Get Directions

Monday - Friday: 8:00 am - 5:00 pm
Saturday: 8:00 am - noon
Sunday: Closed


GENERAL MANAGER: Jeff Germroth  540-421-9448

PARTS MANAGER: Martin Burkholder


SALES MANAGER: Allen Gilbert  540-718-4134

DAIRY MANAGER: Mike Sechler  540-478-4452

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