James River Equipment Locations


Join JRE Fishersville at Rocktoberfest on Thursday, October 30 in Harrisonburg, VA! 

Check Out Our Post Season Specials 

                                               Specials  Ending Oct. 31 2014 !!!


D110 Lawn Tractor - $50 Off

D160 Lawn Tractor  - $160 Off

X700 Series, - $1000 and More Off

0% for 12months, 4.9% for 48months, 0% for 60 months on Select Models

$1300-$3300 Off Commercial Z-TRACK Mowers             0% Interest for 24 months, or 3.9% for 60 months

Gators      Up To $2000 Off Select Models                                                  

0% Interest for 36 months, or 3.9% for 60 months

1023E Starting As Low As $9999

$1200-$5400 Off Compact Tractors 
$500-$1500 Off Purchase 2nd John Deere Implement      0% Interest for 60 months, or 1.9% for 72 months

                      We Now Have Honda Snow Blowers In Stock!

Come Check Out Our Selection.

As of July 1st, 2012 WHITESEL BROTHERS INC, a John Deere agricultural and C&CE dealership in Harrisonburg and Edinburg, VA, merged with JAMES RIVER EQUIPMENT. We are very excited to have them become a partner in our growing organization. Whitesel Brothers has deep roots in the Shenandoah Valley farming community dating back to 1880. The same folks who have provided the exceptional customer service that made Whitesel your dependable, long term, and trusted source for John Deere products and service will continue to greet you at the door and take care of your equipment needs.

James River Equipment - Harrisonburg is very pleased to now offer JOHN DEERE Skid Steers, Compact Tract Loaders, and Mini-Excavators! Stop by and check out these work-horse machines...


Location Specials

Stihl Fall Specials

Stihl Fall Specials

Through October and November, save on select Stihl chainsaws!

James River Equipment Quick Detail Kits

James River Equipment Quick Detail Kits

James River Equipment is excited to introduce our first line of branded maintenance and product care accessories! These new products will keep your cab looking as good as it did the day you bought it.

  • “Kit includes two microfiber towels and James River branded spray cleaner and polish”
  • Come into any JRE Ag location today to claim this offer while supplies last!
October Special

October Special: Fuel Treatment

Our October Special features 10% off of fuel treatments. Click here to find out more!

  • 1332 Garbers Church Rd
  • Harrisonburg, VA 22801
  • Phone: (540) 434-4457
  • Fax: (540) 434-4456
  • » Get Directions

Monday - Friday: 8:00 am - 5:00 pm
Saturday: 8:00 am - noon
Sunday: Closed



GENERAL MANAGER: Jeff Germroth  540-421-9448

PARTS MANAGER: Martin Burkholder


SALES MANAGER: Allen Gilbert  540-718-4134

DAIRY MANAGER: Mike Sechler  540-478-4452

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